Business Consulting - Informative Resources


Start with Why - Simon Sinek




Entrepreneur Simon Sinek "hit rock bottom" in late 2005. He had started his own consulting business in 2002, but three years later, he ran out of passion. Dead-ended, Sinek thought about what made him happy. He wondered why some leaders and companies succeeded and others do not. He realized that inspirational leaders identify a purpose and follow it. The actions they take and what they make is secondary to achieving their mission. Sinek calls this leadership process the "Golden Circle": It starts with a vision (the "Why"), then moves to implementation (the "How"), and then conquers the product or service (the "What"). Unfortunately, many leaders have this pattern backward. They first focus on what they do and how; then they try to differentiate their product based on price, quality or features. Although Sinek isn't subtle about his message, in his approach to executives, managers, leaders and those who seek to rediscover their passion.

You will learn


  • Why great leaders want to inspire their customers, rather than manipulating them into buying;
  • What inspirational leaders do to build employees' and customers' trust; and how to hire others who share your vision.

About the Author: Simon Sinek

Simon Sinek is an optimist and adjunct member of the RAND Corporation. His book Start With Why expands on his popular TED Talk, "How great leaders inspire action."

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